mája 2016

Úvodná stránka nášho webu je tou najdôležitejšou. Prečo je tomu tak? A ako ju upraviť tak, aby nám slúžila a neodrádzala ľudí? Čo všetko by sme na úvodnej stránke mali mať a prečo? Zistite viac v tomto článku >><br />
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<img alt="obrázok - úvodná stránka webu" border="0" height="512" src="https://3.bp.blogspot.com/-hSAUjXrl1no/V0gfFb_3BAI/AAAAAAAAOqU/oW5AIxezSm05iY0DN4yF8Gj5pO-oOdq5ACLcB/s640/home-page-design.jpg" title="úvodná stránka webu - príklad" width="640" /></div>
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Úvodná stránka - Home page je najdôležitejšia</h2>
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<li>Pri väčšine web stránok, či už ide o web portál, e-shop, alebo firemné informačné stránky, je úvodná stránka tou najnavštevovanejšou. Hoci v celkovom súčte návštev môžu ostatné stránky prinášať viac návštevníkov.</li>
<li>Ľudia ju najčastejšie využívajú ako vstupnú bránu nášho webu a zároveň sa na ňu často vracajú aj v priebehu ich návštev.</li>
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Máme iba 1-3 sekundy na "oslnenie" návštevníkov</h2>
Ak im hneď počas úvodných sekúnd (1-3 sek.) jasno nepovieme, o čom to celé je a prečo by tam mali zostať, čo z toho budú mať, strácame ich a odchádzajú.<br />
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Čo by mala úvodná stránka návštevníkom povedať?</h2>
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<li><b>O čom to celé je.</b> </li>
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<li>Musíme im to povedať 1 vetou, 1 krátkym výstižným sloganom a doplniť výstižnou grafikou.</li>
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<li><b>Čo on z toho bude mať.</b> </li>
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<li>Ako mu náš web pomôže vyriešiť jeho problém. Áno, návštevníka nezaujímame my, ale jeho veci a problémy a ako mu s tým vieme pomôcť!</li>
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<li><b>Prečo by to mal riešiť s nami.</b> </li>
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<li>Sme my tí praví, ktorí mu vedia vyriešiť jeho problém?Pri jeho presviedčaní nám pomôžu napríklad: referencie, prípadové štúdie,  pozitívne hodnotenia našej práce...</li>
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<li><b>Koľko ho to bude stáť.</b> </li>
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<li>Ak sme my tí praví z pohľadu riešenia jeho problému a kvality,  sme pre neho vhodní aj z pohľadu ceny? </li>
<li>Ak mu nedáme cenu hneď na našom webe (aspoň linku z úvodnej stránky), môže ísť ku konkurencii, ktorá ju na webe má. Ľudia sú jednak leniví a jednak nechcú čakať, kým im pošleme cenovú ponuku emailom.</li>
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<li><b>Čo ďalej, aké sú ďalšie kroky. </b></li>
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<li>Čo má urobiť, čo sa od neho očakáva. Tu musíme byť jasní a priamočiari. Musíme ho vyzvať, aby urobil to, čo od neho očakávame (výzva na akciu). </li>
<li>Nemajme ružové okuliare, že to ľudia urobia sami od seba. Uveďme naše kontaktné informácie, dajme im možnosť kontaktovať nás rôznym spôsobom, ako im to najlepšie vyhovuje (telefón, online chat, sociálne médiá, formulár, e-mail...).</li>
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<a href="https://3.bp.blogspot.com/-JmkrLYmqxpI/V0ggNBH-6-I/AAAAAAAAOqc/JkLjEBUV_csVwcLAIMfLdHOmQ9W_unpzgCLcB/s1600/5%2Bhlavn%25C3%25BDch%2B%25C4%258Dast%25C3%25AD%2B%25C3%25BAvodnej%2Bstr%25C3%25A1nky%2Bwebu.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="obrázok 5 bodov - čo má obsahovať úvodná stránka webu" border="0" height="110" src="https://3.bp.blogspot.com/-JmkrLYmqxpI/V0ggNBH-6-I/AAAAAAAAOqc/JkLjEBUV_csVwcLAIMfLdHOmQ9W_unpzgCLcB/s640/5%2Bhlavn%25C3%25BDch%2B%25C4%258Dast%25C3%25AD%2B%25C3%25BAvodnej%2Bstr%25C3%25A1nky%2Bwebu.png" title="čo má obsahovať úvodná stránka webu, 5 hlavných bodov" width="640" /></a></div>
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A to je celé </h3>
Dodržme týchto niekoľko krokov a náš návštevník sa bude na našom webe orientovať jednoducho a rýchlo a nájde presne to, načo tam prišiel.<br />
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Tipy a ukážky správne pripravenej úvodnej stránky</h2>
Ďalej si ukážeme niekoľko príkladov, ako by správna úvodná stránka mala vyzerať.<br />
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Vizuál je veľmi dôležitý.</h3>
Nezabúdajme, menej je viac a v súčasnom web dizajne to platí obzvlášť. Dôležité sú výstižné doplňujúce obrázky, krátke, výstižné a trefné slogany. Rôzne grafické navádzacie a oddeľovacie prvky, ikonky a pod.<br />
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Chyby a pozitíva študentských projektov</h3>
<a href="https://drive.google.com/file/d/0B8sG-1WuOGiJTV9TRmlGTkRTUGM/view" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="obrázok - home page - príklad" border="0" height="320" src="https://4.bp.blogspot.com/-biE_rN5cZxI/V0ggm1rUy4I/AAAAAAAAOqg/ss74nDjAacUpXhmiN_wQTItaXdBu3KkLwCLcB/s320/projekt-cvic-aj-ty-hodnotenie-zeleny-pes.jpg" title="príklad úvodnej stránky webu" width="291" /></a>Tento semester som prednášal na Fakulte masmediálnej komunikácie v Trnave. Na záver semestra som mal možnosť hodnotiť študentské projekty.<br />
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Mali za úlohu začať podnikať na internete. Ide o dlhodobejší projekt. V rámci tohto semestra mali za úlohu pripraviť si hlavnú biznis ideu a k nej webovú stránku. A práve to som mal možnosť hodnotiť.<br />
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Prikladám niekoľko ukážok študentských prác a analýzy ich úvodných stránok webov s poukázaním na rôzne nedostatky v zmysle vyššie diskutovaných hlavných častí úvodných stránok.<br />
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<a href="https://drive.google.com/file/d/0B8sG-1WuOGiJTV9TRmlGTkRTUGM/view?usp=sharing" target="_blank">Pozrite si analýzy úvodných stránok študentských projektov >></a><br />
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Ako je na tom ten váš web a jeho úvodná stránka? </h2>
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Potrebujete s tým pomôcť?</h3>
Ponúkame vám možnosť získať <b>počas júna zdarma analýzu vstupnej stránky</b> vášho webu.<br />
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Nechajte nám vašu emailovú adresu a adresu vášho webu a my vám pošleme krátku analýzu vašej úvodnej v stránky s odporúčaniami na jej optimalizáciu.<br />
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<a href="http://www.salesmanago.pl/cf/xcc8ewsqr4p6g1mt/blog-analyza-hp-formular.htm" target="_blank">Chcem zdarma analýzu mojej úvodnej stránky webu</a></h3>
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<a href="http://www.salesmanago.pl/cf/xcc8ewsqr4p6g1mt/blog-analyza-hp-formular.htm" target="_blank"><img border="0" height="44" src="https://1.bp.blogspot.com/-oncd9yGUXnk/V0v3u3BqnrI/AAAAAAAAOrA/wVPgt_a52EwIdGKidQFsWFVLrvTDt2ZNQCLcB/s320/tla%25C4%258D%25C3%25ADtko-analyza-HP.jpg" width="320" /></a></div>
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Prečo ľudia odchádzajú hneď z úvodnej stránky nášho webu

Jozef Búry mája 30, 2016 Použiteľnosť web stránok UI

Úvodná stránka nášho webu je tou najdôležitejšou. Prečo je tomu tak? A ako ju upraviť tak, aby nám slúžila a neodrádzala ľudí? Čo všetko by ...

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Byť vo vyhľadávaní google na prvých pozíciách, poskytnúť v reklame čo najviac relevantných informácií a podnietiť potenciálneho zákazníka ku kliknutiu na reklamný odkaz nie je vždy jednoduché. Pomôcť môžu rozšírenia.
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Ktorá reklama vás osloví na prvý pohľad viac?</h4>
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Klasická reklama, ktorá obsahuje nadpis, popisný riadok a zobrazenú URL adresu? Alebo reklama, ktorá ponúka okrem iného aj doplňujúce informácie, možnosť preklikov na podstránky, či telefonický kontakt?</div>
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Nielen tieto ale aj mnoho ďalších rozšírení možno pridať k textovým reklamám. Pozrime sa na to, o ktoré ide:</div>
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1. Odkazy na podstránky</h4>
Odkazy na podstránky webu sú umiestnené priamo pod hlavným textom 
reklamy, pričom Adwords ich zobrazí max 6. Zároveň každý odkaz možno 
rozšíriť o vlastný popis.<br />
<a href="http://2.bp.blogspot.com/-9l_iLoXevfw/V0QLw_H8AaI/AAAAAAAAAYw/6MN8tZRN2GA1XzsgwAg7IIeWfusbYJHzQCK4B/s1600/blog_rozsirenia_podstranky.png" imageanchor="1"><img border="0" height="263" src="https://2.bp.blogspot.com/-9l_iLoXevfw/V0QLw_H8AaI/AAAAAAAAAYw/6MN8tZRN2GA1XzsgwAg7IIeWfusbYJHzQCK4B/s400/blog_rozsirenia_podstranky.png" width="400" /></a><br />
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 2. Popisy</h4>
Vďaka popiskom môžeme zdôrazniť ďalšie benefity firmy 
(konkurenčné výhody), ktoré sa do reklám nezmestili (napr. doručenie do 
24h, tovar skladom, certifikovaný predajca, ...)<br />
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 3. Telefonický kontakt </h4>
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 Zobrazením telefónneho čísla umožňuje už priamo z vyhľadávania 
kontaktovať vašu spoločnosť bez toho, aby musel užívateľ navštíviť 
webstránku. Toto rozšírenie je zaujímavé najmä pri vyhľadávaniach z 
mobilov.</div>
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 4. Lokalita</h4>
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 Rozšírenie o lokalitu umožňuje spoločne s reklamou zobraziť aj adresu 
firmy alebo pobočky. Adresa sa načítava z Google My Business (ktoré 
treba pred tým založiť a prepojiť s účtom Adwords). Výhoda je opäť 
predovšetkým pri vyhľadávaniach z mobilov, kedy sa užívateľovi zobrazí 
adresa priamo v Mapách Google.</div>
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<h3>
 Ako vyzerajú rozšírenia v mobile? </h3>
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<a href="https://3.bp.blogspot.com/-rPmFQ4oyeTQ/V0f1BWfevfI/AAAAAAAAAaI/QVsZzyBY5pAnN1ljtWf7eAfgLHm5fG0OgCLcB/s1600/blog_rozsirenia_mobil_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="420" src="https://3.bp.blogspot.com/-rPmFQ4oyeTQ/V0f1BWfevfI/AAAAAAAAAaI/QVsZzyBY5pAnN1ljtWf7eAfgLHm5fG0OgCLcB/s640/blog_rozsirenia_mobil_2.png" width="640" /></a></div>
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Už na prvý pohľad vidno, že vďaka rozšíreniam sa obsah reklamy zväčšil dvojnásobne.</div>
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V konkrétnom príklade máme nasledovné rozšírenia: </div>
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<li style="text-align: justify;">Priamo pod reklamným textom sa nachádza <b>rozšírenie o telefónne číslo</b> s možnosťou priameho kontaktovania. Po kliknutí na tlačítko <b>Volať</b> sa už vytáča zadané telefónne číslo.</li>
<li style="text-align: justify;"><b>Odkazy na podstránky</b> vás presmerujú na zvolené podsekcie webu.</li>
<li style="text-align: justify;"><b>Rozšírenie o stiahnutie aplikácie</b> vás presmeruje priamo na stránku, kde si viete stiahnuť aplikáciu firmy už priamo pre Váš operačný systém Android alebo iOS</li>
<li style="text-align: justify;"><b>Rozšírenie o lokalitu</b>, ktoré je prepojené na Mapy Google vám ukáže najbližšie pobočky alebo predajne. Po kliknutí na tlačítko Trasa vás do zvolenej predajne aj naviguje.</li>
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Tak čo na to poviete?</h3>
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Rozšírenia reklám nielen zlepšujú výkon kampaní Adwords a pozíciu vo vyhľadávaní, ale zároveň robia reklamu aj pútavejšiu. Okrem toho poskytujú užívateľovi mnoho dodatočných informácii ako aj zjednodušenú možnosť skontaktovať sa s vami.</div>
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V prípade, že chcete nastaviť, doplniť či aktualizovať rozšírenia vašich Adwords reklám, kontaktujte nás. Radi vám s tým pomôžeme.<br />
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<a href="http://zelenypes.sk/kontakt">Kontakt TU</a>

Pútavejšie reklamy vďaka rozšíreniam

Anonymný mája 27, 2016 Google AdWords Online marketing

Byť vo vyhľadávaní google na prvých pozíciách, poskytnúť v reklame čo najviac relevantných informácií a podnietiť potenciálneho zákazníka k...

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Zistite, v našom krátkom (2 min.) videu, ako vám môže pomôcť marketingová automatizácia zefektívniť vaše online marketingové činnosti.</div>
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Prepnite aj vy na online marketing budúcnosti - Automatizácia.</div>
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<a href="http://salesmanago.pro/" target="_blank">Chcem viac informácií >></a></h3>
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Ako pomáha marketingová automatizácia zefektívniť váš online marketing

Jozef Búry mája 17, 2016 Marketingová automatizácia Online marketing Online marketingové nástroje SALESmanago

Zistite, v našom krátkom (2 min.) videu, ako vám môže pomôcť marketingová automatizácia zefektívniť vaše online marketingové činnos...

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Videá a aplikácie sa stávajú čoraz populárnejším obsahom. Produkujete aj vy takýto typ obsahu? Ak áno, pozrite sa, ako ich môžete využiť v platených reklamách na facebooku. Tí, ktorí zatiaľ nezačali možno naberú inšpiráciu. Pár slov vám povieme aj k možnosti “slideshow”.</div>
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Videá a aplikácie</h3>
V minulom blogu sme vám priniesli prehľad špecifikácii pre jednotlivé reklamy na Facebooku a Instagrame <a href="http://blog.zelenypes.sk/2016/05/prehlad-specifikacii-pre-jednotlive.html" target="_blank">pre vizuály a texty</a>. Dnes si posvietime na <b>videá a aplikácie</b>. Pozrieme sa, aké typy reklám, môžete využiť pre propagáciu vašich aplikácii a videí a aké požiadavky by mali spĺňať v jednotlivých typoch reklám na Facebooku a Instagrame. <br />
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Pre propagáciu <b>videa </b>môžeme využiť<b> 3 typy reklám</b>:<br />
<ul>
<li><b>Kliknutia na web</b></li>
<li><b>Zvýšenie počtu konverzií na vašej webovej stránke</b></li>
<li><b>Páči sa mi to</b></li>
</ul>
<br />
Základné <b>všeobecné požiadavky na video:</b><br />
<ul>
<li><b>Kompresia videa</b>:  H.264</li>
<li><b>Formát</b>:                  mp4</li>
<li><b>Audio</b>:                   stereo ACC audio kompresia, 128 kbps</li>
</ul>
<br />
<h4>
1. Kliknutia na web a Zvýšenie počtu konverzií na vašej webovej stránke</h4>
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<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="135"></col><col width="77"></col><col width="64"></col><col width="56"></col><col width="79"></col><col width="71"></col><col width="33"></col><col width="41"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Pomer str\u00e1n"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Pomer strán</td><td data-sheets-value="{"1":2,"2":"Min d\u013a\u017eka"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Min dĺžka</td><td data-sheets-value="{"1":2,"2":"Max d\u013a\u017eka"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Max dĺžka</td><td data-sheets-value="{"1":2,"2":"Max ve\u013ekos\u0165"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Max veľkosť</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook link"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook link</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"16:9"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">16:9</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"120 min"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">120 min</td><td data-sheets-value="{"1":2,"2":"4GB"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">4GB</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram link"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram link</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"1:1"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1:1</td><td data-sheets-value="{"1":2,"2":"2,5 s"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">2,5 s</td><td data-sheets-value="{"1":2,"2":"60 s"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">60 s</td><td data-sheets-value="{"1":2,"2":"1,75 GB"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1,75 GB</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook Carousel"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook Carousel</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"1:1"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1:1</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"120 min"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">120 min</td><td data-sheets-value="{"1":2,"2":"4GB"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">4GB</td><td data-sheets-value="{"1":3,"3":40}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">40</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook Canvas"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook Canvas</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"1.9:1"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1.9:1</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"2 min"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">2 min</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":45}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">45</td><td data-sheets-value="{"1":3,"3":90}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky mobil"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky mobil</td></tr>
</tbody></table>
<br />
<h4>
2. Reklama „Páči sa mi to“</h4>
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<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="135"></col><col width="77"></col><col width="64"></col><col width="56"></col><col width="79"></col><col width="71"></col><col width="33"></col><col width="41"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Pomer str\u00e1n"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Pomer strán</td><td data-sheets-value="{"1":2,"2":"Min d\u013a\u017eka"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Min dĺžka</td><td data-sheets-value="{"1":2,"2":"Max d\u013a\u017eka"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Max dĺžka</td><td data-sheets-value="{"1":2,"2":"Max ve\u013ekos\u0165"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Max veľkosť</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"16:9"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">16:9</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"120 min"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">120 min</td><td data-sheets-value="{"1":2,"2":"4GB"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">4GB</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
</tbody></table>
<br />
Pre <b>aplikácie</b> môžeme využiť <b>2 typy reklám</b>:<br />
<ul>
<li>inštalácie aplikácií</li>
<li>použitie aplikácií</li>
</ul>
V oboch prípadoch <b>je možné využiť formát videa aj vizuálu</b>. Dobrá správa je, že špecifikácie pri oboch sú totožné.<br />
<br />
<h4>
1. Inštalácie aplikácií a použitie aplikácií</h4>
<ul>
<li>Vizuály: </li>
</ul>
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<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="135"></col><col width="77"></col><col width="64"></col><col width="56"></col><col width="79"></col><col width="71"></col><col width="33"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"N\u00e1zov aplik\u00e1cie"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Názov aplikácie</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook - mob.aplik\u00e1cie"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook - mob.aplikácie</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":3,"3":110}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">110</td><td data-sheets-value="{"1":3,"3":32}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">32</td><td data-sheets-value="{"1":2,"2":"mobil"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">mobil</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram - mob.aplik\u00e1cie"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram - mob.aplikácie</td><td data-sheets-value="{"1":2,"2":"1 080 x 1 080"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 080 x 1 080</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"mobil"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">mobil</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram - mob.aplik\u00e1cie - Carousel"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram - mob.aplikácie - Carousel</td><td data-sheets-value="{"1":2,"2":"1 080 x 1 080"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 080 x 1 080</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"mobil"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">mobil</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook - pc aplik\u00e1cie"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook - pc aplikácie</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":90}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":3,"3":25}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":2,"2":"Novinky PC, prav\u00fd st\u013apec"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Novinky PC, pravý stĺpec</td></tr>
</tbody></table>
<br />
<ul>
<li>Videá: </li>
</ul>
<br />
<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="135"></col><col width="77"></col><col width="64"></col><col width="56"></col><col width="79"></col><col width="71"></col><col width="33"></col><col width="41"></col><col width="126"></col><col width="155"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Pomer str\u00e1n"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Pomer strán</td><td data-sheets-value="{"1":2,"2":"Min d\u013a\u017eka"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Min dĺžka</td><td data-sheets-value="{"1":2,"2":"Max d\u013a\u017eka"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Max dĺžka</td><td data-sheets-value="{"1":2,"2":"Max ve\u013ekos\u0165"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Max veľkosť</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"N\u00e1zov aplik\u00e1cie"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Názov aplikácie</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook - mob.aplik\u00e1cie"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook - mob.aplikácie</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"16:9"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">16:9</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"120 min"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">120 min</td><td data-sheets-value="{"1":2,"2":"4GB"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">4GB</td><td data-sheets-value="{"1":3,"3":25}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":3,"3":110}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">110</td><td data-sheets-value="{"1":3,"3":32}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">32</td><td data-sheets-value="{"1":2,"2":"mobil"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">mobil</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram - mob.aplik\u00e1cie"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram - mob.aplikácie</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"1:1"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1:1</td><td data-sheets-value="{"1":2,"2":"2,5 s"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">2,5 s</td><td data-sheets-value="{"1":2,"2":"60 s"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">60 s</td><td data-sheets-value="{"1":2,"2":"1,75 GB"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1,75 GB</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">-</td><td data-sheets-value="{"1":2,"2":"mobil"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">mobil</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook - pc aplik\u00e1cie"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook - pc aplikácie</td><td data-sheets-numberformat="[null,1]" data-sheets-value="{"1":2,"2":"16:9"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">16:9</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"120 min"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">120 min</td><td data-sheets-value="{"1":2,"2":"4GB"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">4GB</td><td data-sheets-value="{"1":3,"3":25}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":3,"3":25}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">25</td><td data-sheets-value="{"1":2,"2":"Novinky PC, prav\u00fd st\u013apec"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Novinky PC, pravý stĺpec</td></tr>
</tbody></table>
<br />
Chceli by ste vyskúšať video reklamy, ale nemáte kapacity na jeho tvorbu? Nevadí, Facebook ponúka možnosti aj pre vás! Nedávno predstavil <b>možnosť “slideshow”</b>, ktorá vám umožní <b>automatické vytvorenie videa z vizuálov</b>. Stačí si teda pripraviť vizuály a vybrať typ reklamy. <br />
<br />
<h4>
1. Kliknutia na web a Zvýšenie počtu konverzií na vašej webovej stránke</h4>
<style type="text/css"></style><br />
<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="135"></col><col width="77"></col><col width="64"></col><col width="56"></col><col width="79"></col><col width="136"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook link"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook link</td><td data-sheets-value="{"1":2,"2":"1 280 x 720"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 280 x 720</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook Carousel"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook Carousel</td><td data-sheets-value="{"1":2,"2":"1 280 x 720"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 280 x 720</td><td data-sheets-value="{"1":3,"3":25}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
</tbody></table>
<h4>
 </h4>
<h4>
2. Páči sa mi to</h4>
<style type="text/css"></style><br />
<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="135"></col><col width="77"></col><col width="64"></col><col width="56"></col><col width="79"></col><col width="136"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-bold: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook link"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook link</td><td data-sheets-value="{"1":2,"2":"1 280 x 720"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 280 x 720</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
</tbody></table>
<br />
Veríme, že naše prehľady vám pomôžu v práci a ostane vám tak viac času na zostavenie samotných kampaní a testovanie. Podeľte sa s nami o vaše úspechy pri jednotlivých druhoch reklám.<br />
__________<br />
*500 znakov sa zobrazí len v reklame v Novinkách na PC, reklama v Novinkách na mobilných zariadeniach zobrazí maximálne 110 znakov a reklama v pravom stĺpci tento text nezobrazí vôbec.<br />
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Prehľad špecifikácií pre jednotlivé reklamy na Facebooku a Instagrame - videá a aplikácie

Anonymný mája 10, 2016 Facebook

Videá a aplikácie sa stávajú čoraz populárnejším obsahom. Produkujete aj vy takýto typ obsahu? Ak áno, pozrite sa, ako ich môžete využiť ...

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<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-3NWuCEFUihU/Vys63U-b0cI/AAAAAAAAAkc/BTOITVD-tqE697XD-JDHrcn1X_v_zMzDgCLcB/s1600/social-media-puzzle-shows-online-communities_GkjFtQPd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="482" src="https://3.bp.blogspot.com/-3NWuCEFUihU/Vys63U-b0cI/AAAAAAAAAkc/BTOITVD-tqE697XD-JDHrcn1X_v_zMzDgCLcB/s640/social-media-puzzle-shows-online-communities_GkjFtQPd.jpg" width="640" /></a></div>
<div class="info">
Facebook nám poskytuje niekoľko možností platených reklám v závislosti od nášho marketingového cieľa. Každý typ reklamy má však svoje špecifiká, či už z pohľadu textov alebo vizuálov či videí. Strácate sa v nich aj vy? V tomto článku vám poskytneme prehľad špecifikácií pre jednotlivé typy reklám so zameraním na texty a vizuály. </div>
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<h3>
Texty a vizuál</h3>
Facebook je dynamicky sa meniaca sociálna sieť, ktorá <b>neustále inovuje a prináša mnoho noviniek i v oblasti platených reklám</b>. Typy reklám neustále pribúdajú a s nimi aj väčšie množstvo údajov ohľadom obmedzení, parametrov či iných špecifikácií, ktoré si treba držať na pamäti.<br />
Častokrát, najmä u väčších spoločností, grafiku pre platené reklamy pripravuje niekto iný, ako samotný správca reklám. To isté platí i pre texty. Vtedy je potrebné dodať špecifikáciu pre danú reklamu vopred, čo môže byť v súčasnej dobe dosť náročné, keďže <b>portfólio reklám na Facebooku sa neustále rozširuje.</b> <br />
Samozrejme <b>nemôžme zabudnúť i na Instagram</b>, ktorý je už neoddeliteľnou súčasťou Facebooku.
<br />
Momentálne máme k dispozícii nasledovné typy reklám:<br />
<a href="https://1.bp.blogspot.com/-54Y2UBmgoA8/Vys7jX3gb4I/AAAAAAAAAkk/ih00uRsurgQLPxvNVOQe7hwHNpasHtFCQCLcB/s1600/typy-reklam.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://1.bp.blogspot.com/-54Y2UBmgoA8/Vys7jX3gb4I/AAAAAAAAAkk/ih00uRsurgQLPxvNVOQe7hwHNpasHtFCQCLcB/s400/typy-reklam.png" width="366" /></a>
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<b>V prehľadných tabuľkách nájdete základné špecifikácie</b> pre väčšinu z nich. Rozmery vizuálu sú uvedené v pixloch (px) a pri textoch je vyčíslený počet znakov (vrátane medzier).<br />
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Pri jednotlivých typoch reklám nájdete aj umiestnenia, ktoré je možné zvoliť v rámci daného typu reklamy. Facebook v súčasnosti poskytuje<b> 4 typy umiestnení</b>:<br />
<ul>
<li>Novinky PC (News feed)</li>
<li>Novinky mobil</li>
<li>Pravý stĺpec</li>
<li>Instagram</li>
</ul>
<a href="https://2.bp.blogspot.com/-lepZrnrPTfk/Vys-WawYTTI/AAAAAAAAAkw/VE0zHkRBLMsp8aiX6KBdkQYbvTpRcpiCQCLcB/s1600/Formaty.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" src="https://2.bp.blogspot.com/-lepZrnrPTfk/Vys-WawYTTI/AAAAAAAAAkw/VE0zHkRBLMsp8aiX6KBdkQYbvTpRcpiCQCLcB/s640/Formaty.png" width="640" /></a>
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<h4 class="MsoNormal">
</h4>
<h4 class="MsoNormal">
1. Kliknutia na web</h4>
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<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook link"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook link</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram link"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram link</td><td data-sheets-value="{"1":2,"2":"1 080 x 1 080"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 080 x 1 080</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook Carousel"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook Carousel</td><td data-sheets-value="{"1":2,"2":"600 x 600"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">600 x 600</td><td data-sheets-value="{"1":3,"3":40}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">40</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram Carousel"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram Carousel</td><td data-sheets-value="{"1":2,"2":"1 080 x 1 080"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 080 x 1 080</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook Canvas"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook Canvas</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":45}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">45</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky mobil"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky mobil</td></tr>
</tbody></table>
<h4 class="MsoNormal">
 </h4>
<div class="MsoNormal">
Viac o reklame Canvas nájdete v našom článku - <a href="http://blog.zelenypes.sk/2016/03/facebook-reklama-typ-canvas.html" target="_blank">Facebook reklama-typ Canvas</a>.</div>
<div class="MsoNormal">
</div>
<h4 class="MsoNormal">
 </h4>
<h4 class="MsoNormal">
2. Zvýšenie počtu konverzií na vašej webovej stránke</h4>
<h4 class="MsoNormal">
</h4>
<div class="MsoNormal">
<style type="text/css"></style></div>
<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook link"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook link</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram link"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram link</td><td data-sheets-value="{"1":2,"2":"1 080 x 1 080"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 080 x 1 080</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook Carousel"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook Carousel</td><td data-sheets-value="{"1":2,"2":"600 x 600"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">600 x 600</td><td data-sheets-value="{"1":3,"3":40}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">40</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram Carousel"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram Carousel</td><td data-sheets-value="{"1":2,"2":"1 080 x 1 080"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 080 x 1 080</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":125}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook Canvas"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook Canvas</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":45}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">45</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky mobil"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky mobil</td></tr>
</tbody></table>
<div class="MsoNormal">
</div>
<h4 class="MsoNormal">
 </h4>
<h4 class="MsoNormal">
3. Podporené príspevky na stránke</h4>
<h4 class="MsoNormal">
</h4>
<h4 class="MsoNormal">
<style type="text/css"></style></h4>
<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col><col width="123"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery\n Novinky"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery<br />
Novinky</td><td data-sheets-value="{"1":2,"2":"Rozmery\n Prav\u00fd st\u013apec"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery<br />
Pravý stĺpec</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook foto"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook foto</td><td data-sheets-value="{"1":2,"2":"1 200 x 900"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 900</td><td data-sheets-value="{"1":2,"2":"254 x 133"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">254 x 133</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook text"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook text</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":3,"3":500}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500</td><td data-sheets-value="{"1":2,"2":"-"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil"}" style="background-color: #deeaf6; border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Instagram"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Instagram</td><td data-sheets-value="{"1":2,"2":"1 080 x 1 080"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 080 x 1 080</td><td style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td><td style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td><td data-sheets-value="{"1":3,"3":125}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">125</td><td style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td><td style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom;"><br /></td></tr>
</tbody></table>
<h4 class="MsoNormal">
 </h4>
<h4 class="MsoNormal">
4. Reklama „Páči sa mi to“</h4>
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</h4>
<h4 class="MsoNormal">
<style type="text/css"></style></h4>
<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook</td><td data-sheets-value="{"1":2,"2":"1 200 x 444"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 444</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
</tbody></table>
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5. Lokálna vnímavosť</h4>
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</h4>
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<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Novinky PC, mobil</td></tr>
</tbody></table>
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6. Podporené udalosti</h4>
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<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"500*"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">500*</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
</tbody></table>
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7. Využitie ponúk (Offer claim)</h4>
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<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis\n v podmienkach"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis<br />
v podmienkach</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":3,"3":900}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">900</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil, prav\u00fd st\u013apec"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top; white-space: normal; word-wrap: break-word; wrap-strategy: 4;">Novinky PC, mobil, pravý stĺpec</td></tr>
</tbody></table>
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<br /></div>
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Viac o reklame typu „Ponuka“ nájdete v našom článku – <a href="http://blog.zelenypes.sk/2016/02/facebook-prispevok-typ-ponuka.html" target="_blank">Facebook príspevok - typ Ponuka</a>.</div>
<div class="MsoNormal">
</div>
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 </h4>
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8. Generovanie potenciálnych zákazníkov</h4>
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</h4>
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<style type="text/css"></style></h4>
<table border="1" cellpadding="0" cellspacing="0" dir="ltr" style="border-collapse: collapse; border: 1px solid #ccc; font-family: arial,sans,sans-serif; font-size: 13px; table-layout: fixed;"><colgroup><col width="118"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="100"></col><col width="126"></col></colgroup><tbody>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Typ reklamy"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Typ reklamy</td><td data-sheets-value="{"1":2,"2":"Rozmery vizu\u00e1lu"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Rozmery vizuálu</td><td data-sheets-value="{"1":2,"2":"Nadpis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Nadpis</td><td data-sheets-value="{"1":2,"2":"Text"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Text</td><td data-sheets-value="{"1":2,"2":"Popis"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Popis</td><td data-sheets-value="{"1":2,"2":"Umiestnenia"}" style="background-color: #1f3864; border-bottom: 1px solid #000000; border-right: 1px solid #000000; border-top: 1px solid #000000; color: white; font-weight: bold; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Umiestnenia</td></tr>
<tr style="height: 21px;"><td data-sheets-value="{"1":2,"2":"Facebook"}" style="border-bottom: 1px solid #000000; border-left: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; vertical-align: bottom; vertical-align: top;">Facebook</td><td data-sheets-value="{"1":2,"2":"1 200 x 628"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">1 200 x 628</td><td data-sheets-value="{"1":3,"3":25}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">25</td><td data-sheets-value="{"1":3,"3":90}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">90</td><td data-sheets-value="{"1":2,"2":"-"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">-</td><td data-sheets-value="{"1":2,"2":"Novinky PC, mobil"}" style="border-bottom: 1px solid #000000; border-right: 1px solid #000000; padding: 2px 3px 2px 3px; text-align: center; vertical-align: bottom; vertical-align: top;">Novinky PC, mobil</td></tr>
</tbody></table>
<br />
V ďalšom blogu Vám prinesieme <a href="http://blog.zelenypes.sk/2016/05/prehlad-specifikacii-pre-jednotlive_10.html" target="_blank">prehľad reklám aplikácií a možnosti využitia videa v reklamách</a>. <br />
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___________<br />
*500 znakov sa zobrazí len v reklame v Novinkách na PC, reklama v Novinkách na mobilných zariadeniach zobrazí maximálne 110 znakov a reklama v pravom stĺpci tento text nezobrazí vôbec.<br />
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Prehľad špecifikácií pre jednotlivé reklamy na Facebooku a Instagrame - texty a vizuál

Anonymný mája 05, 2016 Facebook

Facebook nám poskytuje niekoľko možností platených reklám v závislosti od nášho marketingového cieľa. Každý typ reklamy má však svoje špe...

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